The marketing benefits of customisable food takeaway packaging

In today's fast-paced world, people are always on the go, and eating out or ordering takeaway has become a norm. Despite rising costs across the board, recent years have witnessed a rise in the prevalence of takeaway businesses. As a result, the competition is fiercer than ever.


To stand out from the crowd, businesses need to focus on their branding and marketing efforts. One way to do this is by investing in branded food takeaway packaging. Here are some of the marketing benefits of customisable food takeaway packaging:


  • Enhance brand awareness with customisable packaging: Customisable food takeaway packaging is an effective way to increase brand awareness. By using customised packaging, businesses can showcase their logo, colours, and unique branding, which can help to create a lasting impression on customers. This can help to increase brand recognition and awareness, making it easier for customers to recall the company’s name and associate it with positive experiences.


  • Create a professional image: Customised packaging also helps to create a professional image for the business. Professional packaging shows that the business takes pride in its brand and is committed to providing quality products and services. Customers are more likely to trust and return to a business that presents itself in a professional manner. This is particularly the case when it comes to businesses paying attention to food allergies. Businesses can demonstrate their professional commitment to ensuring the wellbeing of their customers by using custom printed food flags to denote which portions adhere to particular requirements, such as gluten-free or vegan options.



  • Increase customer loyalty: Another benefit of customised packaging is that it can also increase customer loyalty. When customers receive a takeaway in packaging that is unique and recognisable, they feel valued and appreciated. This positive experience can lead to increased customer loyalty and repeat orders.


  • Differentiate from competitors: By using unique packaging, businesses can stand out from the crowd and showcase their individuality. This can be particularly effective in crowded markets, where businesses need to work harder to be noticed.


  • Promote special offers and events: Businesses can use the packaging to advertise upcoming events, promotions, or deals, which can encourage customers to return to the business. For those on a budget, limited-edition customisable printed stickers can be added to packaging to advertise something in particular.


  • Create social media buzz: In today’s increasingly digital age, customers often take photos of their food and share it on social media. Customised packaging can add to the visual appeal of the food. When customers share photos of the food and packaging, this user-generated content can create free advertising for the business and help to increase brand awareness. For instance, the aesthetic of a well-presented burger served in a takeaway box is elevated with the use of printed greaseproof paper. Not only will it make the meal look more appealing to your customer, it will also look better in a social media image, and your brand name will remain front and centre.


Tags: Custom printed food flags, customisable stickers, printed greaseproof paper