When planning an event, every detail counts. Of course, you want your guests to have the best possible experience, one that will stay in their mind for a long time. That can mean focusing on the bigger details; details such as the music, table settings, food, entertainment, venue and so on.

However, it’s important to not forget about the small details. Custom event napkins can be a strategic, unexpected way to make your event even better and get more leads.

More than just wiping spills

Forget the standard white paper squares. Custom printed napkins serve as a strategic marketing tool that’s useful for more than just cleaning up spills. They act as tiny billboards that your guests will take with them as they move around the event, constantly reiterating your brand message. Here’s how:

1. Brand awareness: Leave your company logo, tagline or website clearly printed on the napkins. This keeps your brand in front of guests while they enjoy their meal, increasing brand awareness and recall.
2. Event headline: Give the event a name, a date, or a tagline related to the theme, which should not only add visual interest but also give a subtle reminder of the event’s purpose and importance.
3. Social media: Don’t forget to include your social media handles so guests can follow you or share their experience of the event online.

Lead generation strategies

Custom event napkins can be more than just branding tools. Leverage their potential to generate a stream of potential leads for your business:

1. Offer incentives: Put a unique discount code or special offer on the napkin, valid for a short time after the event. This encourages guests to link up with your company and experience your services.
2. How to capture leads: Use a QR Code that links to a landing page where guests can add their email or fill in a quote request form to capture their information for future marketing initiatives.
3. Interactive elements: Add an interactive element to your card, such as a trivia question or a word search about your industry. The answer could be somewhere on your website, which would encourage people to visit, and potentially become leads.

Memorable design matters

The design of your custom event napkins is crucial. You want it to be eye-catching and visually appealing if you want to keep your guests’ attention. 

Use top-quality napkins to print your designs on, use strong headlines, colourful images and consistent fonts to make things look their best.

It’s also important to make sure the text is readable. Choose a clear font and an appealing contrasting colour.

Need more help? Contact our team today!

Tags: napkins, event ideas, event packaging, packaging tips, custom napkins, branded napkins, printed napkins