Loyalty schemes are a popular way for food businesses to engage with their customers and encourage them to come back and continue ordering from them.

 

When used correctly, loyalty schemes can be one of the most effective ways to retain your customers – and potentially bring in new customers too!

 

If you’ve been thinking about starting your own loyalty scheme using printed coffee cups, here’s everything you could need to know.

 

• What type of loyalty scheme will work best for your customers?

 

No one knows your customers better than you do, so figure out what kind of scheme will be of most interest to them.

 

Do they want to get free coffees, money off, free cakes and snacks to go with their drink, or would they prefer a scheme that lets them save up points for bigger rewards?

 

Choosing the right type of loyalty scheme that fits in with your customers’ preferences is the first step to creating a great marketing tool that brings in more customers and sales.

 

• Come up with a fun design for your loyalty scheme

 

Next is the fun part – designing your loyalty scheme. With Pack Genie you can print your loyalty scheme straight onto your coffee cup, or you can just add it as a sticker.

 

Either way, the best thing to do is keep things as clear and simple as possible. You don’t want to use too many words to explain the loyalty scheme as most people won’t want to read all of this.

 

It could be as simple as having something like, “Collect 6 stamps and get your next coffee on us” or “Buy 4 coffees and get your fifth half price”.

 

The key to a successful loyalty scheme is making it as easy as possible for your customers to gain their rewards.

 

• Is your loyalty scheme working?

 

The only thing that’s left to do is to make sure that your loyalty scheme is actually working.

 

Give it a few months and have a look at how many customers have redeemed the offer and whether the scheme has resulted in an increase in profit for your business.

 

If you aren’t getting the results that you’d hoped for, it might be a chance to change up the loyalty scheme and try something new that your customers will be more interested in.

 

Tags: loyalty scheme, coffee shop, coffee cups, food business, coffee business, business ideas, marketing