During the COVID pandemic food delivery numbers rocketed, and it’s a trend that’s since continued. In the UK alone, the fast food and takeaway industry is worth an estimated £18.95 billion.
With such a significant market size, brands need to ensure that each element of their home delivery service is optimised for maximising brand exposure food. n this article, we will discuss some strategies to achieve this.
1.Package orders in printed bags
When a customer receives their order, it’ll be handed to them in a paper bag. To ensure your brand name takes centre stage, opt for a custom paper bag, printed with your company logo.
2. Choose bright colours and funky patterns
If you’ve opted for custom boxes, make sure it’ll make an impact on your customers! Consider using bright colours and interesting patterns, so that your packaging stands out from competitors. However, remember to use styles and tones that align with your brand image, to create a sense of consistency and sophistication.
3.Add QR codes to bags and boxes
By adding QR codes to your custom designed bags and boxes, you can direct customers to your website, where you can showcase alternative products.
Alternatively, you can use the QR codes to link your customer to a loyalty programme, where they can collect and redeem points, or win rewards. You could even consider linking to a referral programme, encouraging customers to spread the word about your business to family and friends.
4.Include social media handles
When designing your custom packaging, consider including your social media handles. As such, your customers can easily share photos of your food. This is known as user-generated content (UGC), and it’s a simple and cost-effective way to increase brand exposure.
5. Quality is key
Above all, your customers want to enjoy the product they’ve bought. You could deliver your food orders in the most stylish packaging available, but if it’s made of inadequate materials, you risk ruining the integrity of the product. With this in mind, make sure you package any orders in suitable packaging that’s made from sturdy, high-quality materials.
If you’re on the hunt for custom food packaging for all your home delivery service requirements, please don’t hesitate to get in touch. We have a wide range of high-quality, affordable packaging options available, and a member of our sales team will be able to help advice you on what would work best for your business.
Tags: food delivery packaging, home delivery packaging, printed paper bags, custom food boxes