Pizza is one of the most popular foods worldwide, which is great news if you own a pizzeria. Yet there’s also much competition in the industry and smaller independent pizza shops may struggle to get themselves seen and heard, especially if there’s a big chain offering nearby. Increasing your brand awareness is a must if you’re going to grow your business and secure sales, and one of the best yet often-missed marketing tools is lying right under your nose: the pizza box.
Long gone are the days where this cardboard box simply transported your pizza from A to B. Today, packaging design plays a pivotal role in your consumer purchasing habits and decision making. Here’s how you can use a custom printed pizza box to increase your brand awareness.
Eye-catching designs that stand out
Your customers may love your pizza, but if they can’t remember where they ordered from, how can they order it again? Creating your own custom pizza boxes gives you the chance to really stand out from the crowd. Be sure to use your logo and branding colours to make your pizza box as memorable as the pizza inside. This way, your consumers will remember your brand, making them more likely to come back time and time again. They’re also more likely to recommend you to friends and family.
Market straight to your target audience
Instead of wasting money on advertising campaigns that may or may not be seen by your ideal audience, why not direct your marketing straight into the hands of your paying customers? Custom pizza boxes do just this. The people already buying your pizzas are your desired audience, which means you are marketing directly to them. Whereas you may think this is a waste of time – aren’t these people already buying from you? – it will help raise brand awareness and generate more leads from others. After all, how many people order a pizza for one? Most share with friends and family, helping you to expand your reach.
Stay in their minds for a while
Unlike a short advertising clip on the television or a leaflet that never gets looked at again, your custom pizza box will be seen repeatedly. Each time your customer goes for a slice, they’ll see your branding on the lid. Besides, pizza boxes are typically not disposed of straight away, which further helps to etch your company into your customer’s memory and raise brand awareness.
Tags: custom packaging, brand awareness, personalised packaging