Burgers are no longer just a quick, cheap, fast food option. While they can be just that, there’s a growing trend towards the gourmet. Premium cuts of meat like Wagyu beef, innovative sauces and interesting combos are now the norm along the high street. While the taste of your burger should undoubtedly be the most important thing, your packaging could also play a crucial role in influencing customer decisions in this super competitive and incredibly creative space.

A well-designed burger box is more than just a container; it's a silent salesman that could secure you plenty more customers and help to build word of mouth buzz. 

Here's a few ways a thoughtfully crafted burger box could nudge customers in your direction:

The power of first impressions

First impressions matter, and a visually appealing box sets the tone for the entire dining experience for your customers. Think bold colours, clean graphics, and high-quality printing to help you create a sense of professionalism and value.

Don’t forget to showcase your brand identity on packaging, too. Use colours, fonts, and logos that resonate with your target audience – playful and vibrant designs appeal to families, while sleek and minimalist styles might resonate with a younger demographic.

You could also use high-quality food photography, like mouth-watering visuals of perfectly stacked burgers with oozing cheese and crisp lettuce. If someone wasn’t feeling hungry before, they’ll definitely change their minds after seeing these images.

Functionality matters

Convenience is king when it comes to takeaway food.  Nobody wants to wrestle with a burger box that requires two hands to open or has a complicated closure. Design a box that's easy to carry and can be opened with one hand. This shows you've considered the customer experience and made it easier for them to enjoy your burger on the go.

The size of the box should also be appropriate for the burger it holds. A large box with a small burger nestled in the bottom can create a perception of poor value for value. On the other hand, a burger overflowing from a box that's too small is messy and frustrating.

Finally, nobody wants a soggy bun. Choose leak-proof liners or compartmentalised designs to prevent spills and maintain the structural integrity of your burger. This ensures your customer receives a burger that looks as good as it tastes.

Upping the game with your takeout boxes

Don't underestimate the power of a well-designed burger box! It's a marketing tool, a silent brand ambassador, and a crucial part of the customer experience. 

By investing in a thoughtful design that is visually appealing, functional, and aligns with your brand identity, you can influence customer decisions and turn them into loyal fans of your delicious burgers. 

If you need some more help designing your burger boxes, get in touch with us today.

Tags: takeaway, takeaway food, takeaway business, food industry, food business