It's no secret that the past few years have been difficult for the hospitality industry. With lockdowns and social distancing measures in place, restaurants and other food establishments had to adapt to a new normal. As a result, the popularity of food takeaways increased exponentially. While pandemic-related restrictions are no longer in place, the convenience afforded by takeout food is something that continues to appeal to the masses.
Throughout the pandemic, offering a food delivery service provided a new revenue stream for restaurants during a time of uncertainty. Due to the restrictions, many restaurants have had to close their doors or significantly reduce capacity. However, by offering takeout and delivery options, they could still generate revenue and keep their staff employed.
From the end consumer's perspective, there's no denying that the pandemic instigated a change in our society and our approach to dining out. While some still feel wary about eating in a restaurant, others have simply become habituated to ordering meals instead of going out.
In addition to the impact of the pandemic on people's habits, the ongoing cost of living crisis and high food prices have meant that households across the nation are tightening their purse strings and cutting down on non-essential spending. For many, a meal in a restaurant isn't a justifiable expense. A takeaway, however, allows people to try out an alternative cuisine for a more affordable price.
Additionally, the convenience of food deliveries also makes it ideal for busy people with less time to cook, as takeaways can be ordered online or via the phone, making it easy to make a last-minute order after a long day at work.
Another factor contributing to the growth of food takeaways is the popularity of online ordering and food delivery platforms, like UberEATS and Deliveroo. Platforms such as these make it easy for customers to order from their favourite restaurants and have their food delivered right to their door.
As we progress through 2023, it's clear that food takeaways will continue to be a significant trend in the food industry. However, for food outlets to stand out among competitors, they'll need to ensure they commit themselves to building a solid brand identity, which will encourage customers to re-order. One way to achieve this is by using custom packaging for orders.
Here at PackGenie, we offer a variety of brandable packaging options, from custom-printed bags to burger boxes. Custom packaging helps to contribute to brand recognition, which can lead to repeat orders and customer loyalty. If you're on the hunt for high-quality packaging with your name on it, don't hesitate to contact us.
Tags: food delivery, takeaways, takeout, custom burger boxes, printed paper bags