Winter’s coming, which is the time that most businesses want their products to look as brr-illiant as the season itself.

One of the easiest ways to give your products a festive look is through custom printed food packaging. Your packaging is often the first thing your customers see, which can make or break their impression of your food business, whether you’re running a chain of coffee shops or high street takeaways. 

In this article, we’ll share some branded packaging ideas that you can use this season to make your products stand out from the crowd.

#1 Bring in Winter visual themes

Start to get people excited about the winter season by incorporating winter-inspired visuals into your packaging. 

Use illustrations or photographs of snowy landscapes to evoke the spirit of the season – but make sure it’s still relevant to your business and products. This is easily done no matter your food style. Custom printed greaseproof paper is useful in almost any kitchen setting and can wrap everything from burgers to cookies. 

For a more active and energetic vibe, consider incorporating winter sports themes such as skiing, snowboarding, or ice skating. Traditional holiday motifs like snowflakes, reindeer, or snowmen can also add a festive touch.

#2 Experiment with materials and textures

Choose materials and textures that complement your winter theme.  

For a cosy and inviting touch, use velvet or corduroy pouches for small items like chocolates or tea bags. To mop up hot drink spills, offer printed napkins – updated for the season, of course, with festive motifs and your own logo.

#3 Create a sensory experience for customers

Engage your customers' senses with winter-inspired textures. 

Incorporate tactile elements like embossing or debossing to create a unique experience that your customers will remember. You could even add some jingle bells to your packaging to really get customers into the festive mood.

#4 Don’t forget the functional elements

Ensure your products arrive fresh and in good condition by using functional packaging elements. 

For perishable food items, use insulated packaging to keep them warm or cold. To reduce waste and promote sustainability, consider using reusable elements like gift bags or boxes that can be repurposed by your customers. 

Choose environmentally friendly materials like recycled paper or biodegradable materials to minimise your impact on the planet.

#5 Get creative with festive touches

They say that the festive season is the happiest season of the year, so think about getting creative with how you can make your packaging more enjoyable.

Add a festive touch to your packaging with ribbon and bows, personalised gift tags, or small seasonal treats. These elements can help to create a memorable and enjoyable experience for your customers.

Want more help planning your winter packaging, get in touch!

Tags: winter, food packaging, packaging ideas, packaging inspiration, festive packaging