Gone are the days where customers turn a blind eye to sandwich or cake packaging lining that sticks to their food.
Custom-printed greaseproof paper with your logo, company strapline and repeated imagery not only avoids the aforementioned issue, but also showcases to people that you are at the top of your game when it comes to end-to-end service and food presentation.
Listed below are a few pointers to help you get the most out of your own greaseproof paper design:
1) Think about size
This is an important first step. If customers don’t have enough greaseproof paper to cover their food, it will end up on their hands or on a table.
If the greaseproof lining in a cake box is too big, then it spoils the overall look and feel of your product.
You might want to practice with varying sizes first. For example, a 160 x 160mm greaseproof sheet will be enough to hold a side of chips, while 500 x 335mm has enough coverage to prop up a drink, burger and sides.
Even if you get the size and functionality of the greaseproof paper spot on, eco-conscious customers will also want to know that the paper is either biodegradable or made from recyclable materials.
Our custom-printed greaseproof sheets are made from either brown 40gsm natural paper or white 38gsm paper, being both biodegradable and compostable - ensuring customers don’t have to go through the guilt of placing the sheets in the bin before they leave.
3) Colour and tone matching
It can be tempting to create artwork and colour schemes for your branding that are at the vibrant and colourful end of the scale, but it’s important to consider a few things before doing this.
Firstly, understand the type of food that you offer. If you serve Caribbean food for example, then strong yellows and turquoise hued designs could conjure up images of the beach, while a seafood-themed restaurant may be better served with more subdued nautical blues.
4) Blowing hot and cold
Particularly important if you are a takeaway sandwich or snack shop and customers might want store your food when at work to eat later.
You’ll want your greaseproof paper to be freezer, oven and microwave-friendly in this case, so that the paper doesn’t stick to the food or melt under extremes of temperature.
5) How will your artwork design look in reality
Once you’ve come up with the artwork and logo design you’re looking for, you’ll want to think about how this will be viewed by customers.
Repeated patterns are vital in greaseproof packaging, especially when you imagine that there will be plenty of food covering up the imagery. You essentially want all your key messages and logo to still be visible no matter where food is placed on the paper.
Tags: greaseproof packaging, paper wrapping, colour design, artwork, paper size