Since the pandemic, the food delivery industry has boomed, with Just Eat revealing that Italian cuisine is the most popular takeaway choice in the UK. Pizza, of course, is one dish that is at the heart of the Italian food takeaway scene. And an essential part of the pizza delivery experience is pizza boxes.
Not only do pizza boxes provide protection for the food, but they also serve as a marketing tool for the pizza company. In recent years, pizza box design has become increasingly important, as customers are drawn to visually appealing and creative packaging. If you’re a food company with pizza on your menu, keep reading to discover five design trends that could help you create on-trend pizza boxes that will capture the attention of your customers.
1. Consider a minimalist design: In recent years, minimalism has been a popular design trend across the board, and it has even made its way into pizza box design. The idea behind minimalism is to create a design that is simple, yet impactful. This can be achieved through the use of clean lines, a limited colour palette, and plenty of negative space.
A minimalist pizza box design can help to convey a sense of sophistication and elegance, which can be appealing to customers who are looking for a more upscale pizza experience.
2. Use bold typography: A bold and eye-catching font can make a pizza box stand out and grab the attention of customers. When using typography in pizza box design, it's essential to choose a font that is legible and easy to read.
3.Funky illustrations: Including playful illustrations on your custom pizza box can add a whimsical element to the design. Hand-drawn illustrations can help to create a unique and personalised feel for a pizza box, which can be especially effective for smaller, independent companies that want to stand out from larger chains.
4. Custom pizza box lining: For an added nod to your brand, consider lining your pizza boxes with custom printed greaseproof paper, which can be personalised to include your logo and illustrations.
5. Prioritise the use of sustainable materials: With climate change becoming an increasing concern, sustainability has become more and more important for consumers. As a pizza company, you can show your commitment to the environment by using sustainable materials in your pizza box design. This can include using recycled materials or biodegradable materials that are easily compostable. practices.
If you’re on the hunt for high-quality, affordable pizza boxes then look no further. We have a variety of sizes available, simply get in touch to discuss your requirements.