Consumer preferences are constantly evolving. Trends appear on a regular basis, with some sticking around, and some vanishing as quickly as they materialised.
Gone are the days where plain old burger boxes would suffice. In order to keep up with competitors, food outlets should be paying attention to what’s popular with consumers. Doing so will entice customers, and encourage clientele to post photos of your products on their social media channels. Keep reading to discover our predicted burger box design trends in 2023.
1. Sustainable packaging
With more and more consumers making choices based on reducing their carbon footprint, food businesses should opt for biodegradable packaging made from materials that have been sustainably sourced.
Polystyrene boxes take around 500 years to decompose, whereas biodegradable food packaging will typically breakdown within 3-6 months.
2. Embrace technology
Like it or not, technology has become an integral part of modern life. To stay ahead of the curve, make use of technology by including QR codes on your custom burger boxes, which customers can scan to access things like recycling schemes, nutritional information, or your company’s website.
3. Less is more
The minimalist trend is something that’s been embraced across multiple sectors, from the beauty industry to food packaging. Food outlets can jump on the band wagon by opting for neutral colour palettes and sans serif fonts when customising their burger boxes.
If you do want to include graphics and patterns, keep them sophisticated and stick to a few key colours. Similarly, use fonts that are bold and uncomplicated. If you consider well-known burger brands, such as McDonalds, you’ll notice that their burger box packaging design is simple, yet iconic.
4. Consistent branding
In order to build a strong brand image, burger businesses should ensure their branding is consistent across all marketing materials, website design, and packaging. An affordable way to achieve this is by customising burger boxes with branded stickers or stamps, that simply contain your logo and company name.
5. Personalised customer experience
With new food outlets opening on a frequent basis, brands need to stand out by ensuring each customer feels cared for. Show your clientele that their special requirements are being observed to, with printed food flags. These can be used to mark our burgers that adhere to particular dietary requirements, such as vegan or gluten free options, therefore demonstrating to your customer that you’re prioritising their wellbeing.
If you’re on the hunt for on-trend burger boxes in 2023, we have a range of custom options available. Don’t hesitate to contact us to discuss your packaging requirements.
Tags: burger boxes, sustainable packaging, custom burger boxes